AI Driven Export Lead Generation
Export pipeline growth was gated by how many hours three people could spend finding and contacting the right buyers. a ceiling that was approaching fast.
- Timeline
- 2 week deployment: tool configuration and CRM setup in week 1, team onboarding and first outreach batch in week 2. First qualified inquiry data available within 10 days of launch.
- Scope
- Sales Navigator targeting logic design and filter configuration, HubSpot CRM setup and pipeline stage architecture, outreach message framework and personalisation template build, AI scoring configuration, team training on tool operation and outreach review workflow, 30 day performance review and targeting refinement.
- Model
- Sales team retains full visibility and review rights over every outreach message before send, the AI drafts, the human approves. Campaign targeting reviewed monthly. HubSpot pipeline data reviewed weekly in sales meeting. CRM scoring thresholds adjusted quarterly based on actual conversion outcomes.
The outcome
Qualified international enquiries grew from 15 to 52 per month within 90 days; prospecting time fell from 40% to 12% of hours.
Findings
What we built it around.
LinkedIn Sales Navigator with compound targeting filters (industry, geography, company size, buyer role)
AI assisted outreach personalisation layer, drafts reviewed by sales team before send
HubSpot CRM with AI lead scoring and pipeline stage automation
Response triggered follow up sequences with configurable cadence per market
Pipeline reporting dashboard, inquiry source, conversion stage, and time in stage tracking
Results
What changed.
Qualified international inquiries grew from 12, 15 per month to 52 per month within 90 days of deployment, a 3
8× improvement
Sales team prospecting time reduced from 40% to 12% of total hours, approximately 84 hours per month per person freed for qualification and follow up
3 distributor enquiries from the outreach programme converted to signed trial agreements within 6 months
Total tool cost of USD 250/month against distribution agreement revenue generated in year one: calculated ROI of 280× in the first 12 months
Pipeline visibility improved materially: for the first time, the sales team could report forecast revenue by market with confidence, based on CRM stage data rather than relationship intuition
Takeaway
Qualified international enquiries grew from 15 to 52 per month within 90 days; prospecting time fell from 40% to 12% of hours.
Manufacturing, Industrial B2B / Export Sales
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We do not send a proposal before we understand the problem. Start by telling us about your decision context. We will identify the highest leverage intervention areas before any scope is agreed.