AI Assisted Consultation Simulation
Consultation quality was high but conversion was falling. patients were leaving informed, not committed.
- Timeline
- 12 week implementation with a 4 week practitioner calibration phase. Conversion analytics reporting live from week 6.
- Scope
- AI simulation tool selection and configuration, consultation protocol design, outcome photography standardisation, post consultation follow up automation, and conversion analytics.
- Model
- Delivery team worked directly with the clinical lead and practice manager. Each practitioner received individualised onboarding to the simulation tool and consultation protocol. Weekly conversion reviews for the first 8 weeks post launch.
The outcome
Consultation to treatment conversion improved from 58% to 76% within six months; revenue per consultation increased by 34%.
Findings
What we built it around.
AI facial simulation integration
real time outcome visualisation for core injectable and skin treatment categories, configured for the clinic's specific treatment portfolio and practitioner style preferences
Standardised consultation protocol
structured objective setting framework (patient goals, timeline, concerns, budget), piloted with each practitioner and refined over a 4 week calibration period
Outcome photography standardisation
lighting, positioning, and camera protocol implemented to enable consistent before/after documentation usable both clinically and in consultations
Post consultation follow up sequence
three tier automated sequence for non converting consultations, differentiated by treatment category and patient stated decision timeline
Conversion analytics layer
per practitioner conversion tracking, drop off point identification, and weekly review cadence with clinical lead
Results
What changed.
Consultation to treatment conversion improved from 58% to 76% over six months, recovering and exceeding the practice's historical peak performance
Revenue per consultation increased by 34%, driven by both higher conversion and a modest increase in average treatment value as simulation tools supported more comprehensive treatment planning
Post consultation follow up sequence converted 18% of patients who did not book on the day, a segment that had previously generated zero revenue
Outcome photography database grew to 1,400 documented cases within 9 months, becoming an active clinical marketing asset used in consultations and digital content
Takeaway
Consultation to treatment conversion improved from 58% to 76% within six months; revenue per consultation increased by 34%.
Medical Aesthetics
Start a discovery
Most engagements begin with a conversation about context.
We do not send a proposal before we understand the problem. Start by telling us about your decision context. We will identify the highest leverage intervention areas before any scope is agreed.