FAQ
AI Brain for B2B Sales — common questions
Straight answers on scope, process, and how we engage. For a tailored view of your situation, start a discovery conversation.
Who is this built for?
B2B sales teams that build complex, multi input quotations against RFPs or scoped opportunities — not single product price list selling. The signal is operational: quotation knowhow lives in two to ten senior heads, those seniors are the bottleneck on how much the company can quote in a week, and the leadership has stopped trusting the dashboards because the data underneath is stale or thin.
What does the Capture phase actually involve?
We work shoulder to shoulder with the senior people who actually build quotes today, going through real and recent quotes to map the decisions they make, the inputs they pull, the rules they apply, and the gut calls they default to without realising. The output is a structured, versioned knowhow base owned by the company — the senior team's playbook out of their heads and into a form that compounds instead of evaporates.
Does the quotation system replace our CRM?
No. The quotation tool integrates with your existing CRM — Salesforce, HubSpot, Microsoft Dynamics, Pipedrive — reading deal context and writing quotes back into the opportunity record, with no replatform required. For companies whose existing CRM is the bottleneck rather than the foundation, we also offer a Ravon CRM option with Bruin handling the data fabric underneath.
What does the Analyse phase add on top of the quotation automation?
Phase 3 deploys the AI analyst agent on top of the quotation and CRM data. It auto generates daily, weekly, and monthly KPI reports pushed to wherever the leadership already reads — Slack, Teams, WhatsApp, email. Custom dashboards, pipeline forecasting driven by actual scoping data, client segment intelligence, and natural language Q&A so the leadership can ask the operation questions and get answers from data, not guesses.
What does good look like in terms of outcomes?
Typical results within six to twelve months: quotation turnaround drops from 2 to 5 days to under 24 hours on routine work. Senior time on quotation production reclaimed by 60 to 80%, with seniors only touching exceptions and judgement calls. Cost per quotation reduced 50 to 70% as volume grows without proportional headcount. Win rate on speed sensitive deals improves 5 to 15 percentage points. Key person risk on the quotation function moves from high concentration in a few heads to negligible.
Start a discovery
Most engagements begin with a conversation about context.
We do not send a proposal before we understand the problem. Start by telling us about your decision context. We will identify the highest leverage intervention areas before any scope is agreed.